Challenge
Shepherd Center needed to refresh the visual identity of its Hope Is Here marketing campaign while maintaining alignment with the Center’s established brand.
Role
To address these needs, my role focused on ensuring consistency, clarity, and scalability across materials, including:
- A 12-page brochure
- Patient profile inserts
- Retractable banners for on-site and event use
- Updates to Shepherd Center’s branding guidelines
Outcome
Delivered a unified look and feel by selecting a consistent color palette, approachable typefaces, and authentic imagery featuring patients and staff. These elements increased optimism, while a clear hierarchy in layouts made complex information accessible and reinforced brand credibility across print, digital, and large-format materials.
