Universal Health Coverage (UHC)

 

The Access Challenge and Harvard Global Health Institute partner to advance equitable healthcare. They promote global health solutions through research, advocacy, and collaboration.
 
Client: Exponent Collaborative (Creative Services Firm)
Project Details Below

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Challenge

The team sought a shareable social media toolkit that participating organizations could easily use to promote Universal Health Coverage (UHC) for multiple global health awareness days:

  • International Day of Clean Air for Blue Skies
  • World Food Day
  • World Pneumonia Day

Role

I brought the #UHCis campaign to life by designing an eye-catching set of social media templates that make it easy and inspiring for partner organizations to spread the word.

The designs incorporated the Universal Health Coverage (UHC) logo, a simplified visual translation of the Multi-Sectoral UHC Services Framework, which illustrates the various activities and sectors a community needs to maintain good health.

Outcome

I developed a flexible template system for clarity and consistency. I simplified the framework into a logo and added it to each layout. This reinforced the UHC message and kept the designs easy to customize and share.